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Have Venkys Failed at the Transfer Game?

February 8, 2013 4 comments

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Since Indian poultry-farmers Venkys bought Blackburn Rovers in November 2010, the club and its supporters have been through a roller-coaster ride. Its landscape is almost unrecognizable from that of which was inherited by the owners. This does not ring any truer than towards the playing squad. Venkys have received heavy criticism for the way they’ve managed or more accurately mis-managed the running of the club including their almost eternal backing of then-manager Steve Kean. They have also been criticized for the caliber of players brought into the club as well as the huge turn-over of players moving out during the same period.

This was then… (Playing Squad on day Venkys purchased the club)

Rovers Playing Squad November 2011

You might have forgotten some of the players who were associated with the club at the time Venkys purchased it. It does seem a lifetime ago. Only 7 players from the first team playing squad from November 2010 are still with the club today. However, only Martin Olsson and Grant Hanley can consider themselves regular starters in the current set-up. The squad at that time was short on players in the wide areas whilst it seemed well stocked in most other positions especially at center back. It was also arguably lacking a quality finisher who could regularly score goals at any level as well as a fit midfield enforcer who could provide a good foil for Steven N’Zonzi. The squad considered Christopher Samba, Phil Jones, Martin Olsson, N’Zonzi, Junior Hoilett, and Niko Kalinic as among its sell-able assets.

This is now… (Playing Squad on February 8, 2013)

Rovers Playing Squad Today

The current squad is much thinner at center back and still lacks a strong central midfield partnership. However, what it has gained is a top quality finisher in Jordan Rhodes. The make-up of the squad can be described as hard-working, robust and solid at best. Whilst players in the initial squad moved on for 8 digit fees in a couple of the cases, it is hard to see anyone being sold for anything near that fee, with the exception of Jordan Rhodes who, at the very least, should fetch the same fee he joined the club under. Other than Rhodes, and possibly Scott Dann, largely due to him being English, it is difficult to see anyone fetching more than £5 million from the current squad. Martin Olsson, who was once rated in the £6m-£7m bracket could now cost buyers a more realistic £4m fee at the end of the season.

Who They Bought

By December 2011, Rovers were at the crossroads where the upcoming transfer window, at the time, would have played a crucial role in the club staying up or getting relegated. Most of the transfers under Venkys had not panned out well until that period and the pressure was on to get it right that time around. However, as history is testament, Venkys took the cautious route and did not undertake the sort of spending that they would commission in the next transfer window. They would also let go of both Christopher Samba and a fully fit Ryan Nelsen.

In the overall scheme of things, the owners have overseen the acquisition of 25 players up till and including the January 2013 transfer window. They have “spent” over £34 million on those transfers, and this does not include an exorbitant amount on agent fees, namely during the first two transfer windows of their tenure. In some cases, the agent fees dwarfed the transfer fee in question. Dann and Rhodes were the most expensive signings on the list with nine of the signings being made on free transfers.

* denotes that the player in question is currently away from the club on loan

* denotes that the player in question is currently away from the club on loan

Looking at the list above, it is difficult to judge how many of those transfers have turned out to be a success. If the assessment had to be done today then other than Yakubu and Rhodes, it is difficult to call any other transfer a success. Ruben Rochina may prove to be a success down the line or at the very least may be sold for more money than he joined the club under the owners, which would make it a first for Venkys. Scott Dann has improved this season but Rovers are mid-table in the Championship and its difficult to suggest that his performances will ever attract the sort of interest that he had been allegedly receiving for a period of his career at Birmingham. Back to back relegation campaigns do not read well on the center back’s CV.

Interestingly, 10 of the players that they had brought into the club are no longer with with it today. That is a staggering 40% of the transfers.

The Exodus

Almost the same number of players have left the club under Venkys reign as had joined them. If one had to form two starting line-ups out of the two lists and pit them against each other it would see the likes of Bunn, Salgado, Samba, Nelsen, Emerton – Diouf, Jones, N’Zonzi, Hoilett – Yakubu, Kalinic representing the players who were sold, take on a team including Bruno Ribeiro, Dann, Nuno Henrique, Orr – Formica, Murphy, Etuhu, Markus Olsson – Rochina, and Rhodes. Venkys have yet to sign a goalkeeper on a permanent contract, with Pole Sandomiercki having joined the club on loan in the summer of 2012.

Needless to say the quality present in the list of exodus is clear for all to see. A number of the players formed the backbones of Rovers sides over the previous 4-5 seasons prior to Venkys ownership.

Transfers Out Venkys

The first striking item off the list is the fact that despite statements stating Venkys have spent money and have shown their commitment to the cause in recent times, they have made more money from transfers than they have spent (not including agent fees, wages and compensation agreements to release players). A second striking element is the fact that some of the players that had been present in the list of transfers into the club also feature here. Four players have been bought and sold by Venkys during their tenure and all for a loss (not including Myles Anderson who joined and left on free transfers). Radosav Petrovic, Simon Vukcevic and Yakubu joined the club for a combined fee of at least £5.5m but left the club for a fee thought to be £1.5m in total as well as a compensation package to get one of them off the club’s payroll. Nothing illustrates failure in transfer dealings more than the fact that Rovers, under Venkys, have gotten rid of many of the same players they have brought in. The list does not even include players who have been sent out on loan. This brings us to the next section of the analysis.

Here Today, Gone Tomorrow

Throughout the article it has become apparent that Venkys have admitted failure in a number of their transfer dealings through the exit of the same players virtually as soon as they’d joined the club. A total of 12 out of the 25 players that they signed have left the club either on loan or a full transfer. Let’s not forget that two of the 25 players only joined the club during the last two weeks, and this effectively means that more than half of the players brought into the club have gone on to leave the club in the period in question.

Rado Petrovic was one of the players that was brought in and sold within a short period of time

Rado Petrovic was one of the players that was brought in and sold within a short period of time

The list below provides some riveting realities.

Surviving Venkys

The players at the top of the table have survived – till date – the revolving doors at Ewood Park. From the rest, Ruben Rochina’s stay was the longest. He completed exactly 2 years as a Rovers player before being shipped out, surprisingly, to Real Zaragoza. Argentine Mauro Formica was 8 days short of his two year anniversary as well. Diogo Rosado only remained for 153 days before being given away on loan to Benfica’s B side for the rest of the season. He appeared twice in Rovers colors in the Championship. That’s twice as much as Jordan Slew or Paulo Jorge have ever put on the shirt. Myles Anderson remained at the club for 411 consecutive days without making a single appearance before being shipped out on loan to Aldershot. Bruno Ribeiro appeared once almost every 100 days before leaving on loan back to Brazil. The numbers prove hard to take for Rovers faithful.

Concluding Remarks

It is difficult for any un-biased person to assess the facts presented above and draw any other conclusion than that Venkys transfer policy has been a complete and utter failure. As owners, you’d be assessed on your general running of club, choice of managers, patience, transfer policy as well as success during your tenure. This article wanted to assess one cornerstone of the above in isolation of the others. Theoretically, what would make for a successful transfer policy?

Firstly, one would assess the quality of the squad at a said time and compare it to the one that exists after a set period. In the case of Venkys, the squad looks weaker, on paper, than it was at the time they took over. The balance of the squad is different with some gaps filled whilst others expanded compared to the squad they inherited. The Jordan Rhodes transfer proves to be the one undoubted masterstroke of their reign, even though he joined for a bloated fee of £8 million. The fact that he is young, and British coupled with the transfer fees being paid for British players in the current era (see Steven Fletcher as an example) mean that barring a horrendous injury or a complete 180 degree turn-around in his fortunes on the pitch, Rhodes will leave Rovers for at least the same fee he joined the club under.

Secondly, one would analyze the assets or potential assets a club brings in on the playing front. Venkys brought in a number of young players with a view towards building a side for the future and selling its components on for a profit, or at least that’s what the owners publicly said at the time in late-2010. However, a number of those same players have already moved on and not after having their careers flourish at Rovers. In fact, one could argue that for many of those young hopefuls their careers stalled at Rovers, either through not performing at an adequate level or by the fact that they were not given enough opportunities or the environment to build upon.

Thirdly, one would assess the value of the squad. Looking at the current squad, it is difficult to see how more than £15m would be raised through the sale of the whole first team squad not including Rhodes. Phil Jones was sold for more than that figure. That puts things into perspective.

In a nutshell, it is difficult to find any case for optimism for the owners overall transfer policy. It is interesting that over the four transfer windows that they have been in charge of, they’ve had a number of different people pulling the strings on the ins and outs at the club but the overall results have all been less than acceptable. If their choice of managers has proven to provide the catalyst for Rovers slide towards mid-table obscurity in the Championship, then their transfer policy has provided the long-term back-drop in devaluing and weakening the squad to the point that it arguably belongs where it currently is.

The one undoubted success story in Venkys transfer story

The one undoubted success story in Venkys transfer story

Many analysts considered Rovers squad to be the best in the Championship before a ball was kicked in the summer of 2012. The players undoubtedly under-performed but it still did not change that fact. However, today, it is difficult to hold that point of view any longer. Rovers current squad does not look like anything more than just another average Championship squad that is being carried by the goals of one exceptional player in Jordan Rhodes. If those goals somehow push Rovers back into the Premier League again by the end of May, then Venkys may get another chance to remedy their transfer policy. But if history is a lesson, then one thing is for sure and that is Venkys do not learn from their mistakes as much or as quickly as it is needed in the business of football.

What Next for Blackburn Rovers?

October 2, 2012 1 comment

As the hangover in the aftermath of Steve Kean’s departure as manager of Blackburn Rovers subsides, Venkys and their infamous advisers have begun the search for his successor. Without going into too much detail in reviewing the Scots record, it can easily be stated that he holds the worst ever record of any manager in the club’s history. In the words of journalist Richard Jolly, “he was the most loathed manager I’ve ever seen, and arguably the worst one too”.

As fans began to rejoice in a Kean-free era, they have quickly come to the realization that the decision of who replaces Kean lay solely with Venkys and with their track record, at the helm, it does not bode well. Names such as unknown coach Judan Ali, a British coach with an Indian background, have been linked with the job. Some bookmakers have even listed Shebby Singh, Venkys “Global Football Adviser” as a candidate. The current man at the helm, at least in the interim, Eric Black is also among the supposed candidates.

Whilst, rational analysts of the Rovers situation are suggesting that the more time Venkys take in selecting a manager the better for the long-term future of the club, it may be a double-edged sword considering the history of decision-making that the owners have had. As they potentially move down through their short-list for a variety of reasons, what could begin as a well-planned search, could end up being a situation where crazier propositions are considered. A couple such scenarios were detailed above. Nevertheless, it is crucial to highlight the elements that must be considered in selecting the next permanent manager of Rovers.

Former stalwarts Tim Sherwood and Alan Shearer are both rumored to be interested in taking over as manager years after leaving

Firstly, the supporters must be won over. However, insignificant this may sound under normal circumstances, the Blackburn Rovers/Venkys situation is anything but. This, though, does not mean that a crowd-favorite must necessarily be brought back to take over. Both Alan Shearer and Tim Sherwood have been heavily linked and are considered the front-runners for the job. However, fans have reservations about both, especially Shearer. What this does mean, though, is that the reputation of the new manager must not be open to debate. Secondly, management experience is virtually a must. That would appear to rule out Sherwood, although his track-record with Spurs as well as crowd-pulling ability may just about maintain him as a candidate. He does hold a reputation within the game which most ex-players have which may just about balance out their lack of management experience if they have the right coaching team alongside them. Think more Jurgen Klinsmann than Lothar Matthaus when it comes to how a rookie season could turn out for a novice.

Next, crucially, supporters must not link the new man with Steve Kean in any shape or form. Eric Black, whilst a respected coach within the game, was hired under Steve Kean. That, in itself, should be a red light to Venkys irrespective of results over the next game or two in between appointing a manager. Finally, despite the fact that experience is preferable, the new manager must have the motivation, desire and drive to do well for the club and not see it as a way back into the shop window, in case they have been out of the management merry-go-around for a while. The next Blackburn Rovers manager must tick as much out of the requirements laid out above.

Considering Rovers current squad, it is almost certain that with some organization, especially defensively, the individual ability of players should be enough to push the team to finish in the promotion spots at the end of the season. Any man who comes in would be expected to be automatically promoted if not win the league title. Rovers have not performed well this season but have picked up a good amount of points largely due to match-winning goals by players like Nuno Gomes among others, even when they were second best over ninety minutes.

So whilst there are four considerations to make, only one is a virtual “deal breaker”. At this point, we’ll run through some of the names mentioned and apply the logic illustrated above.

Alan Shearer, Tim Sherwood and Garry Flitcroft

Seen as the early front-runner for the job, it is rumored that Rovers approached Spurs over the weekend for Sherwood and may have been knocked back. Shearer and Sherwood have strong reputations within the country, albeit not as managers. They would command the respect of the playing squad instantly and the fans, despite all reservations, would start off completely behind either of the candidates if they are ultimately chosen as managers, even if neither may have been the automatic first choice for supporters. Their lack of management experience counts against them, but Sherwood has been part of a strong Spurs back-room in recent years. Neither may be the ideal candidate and they are definitely not “safe” choices but the factors highlighted previously mean that they are still viable and rational options for Venkys.

Former captain Sherwood is said to have already been approached by Rovers

Flitcroft, on the other hand, has had his hand at management over recent seasons. He has formed a team with fan favorite Matt Jansen at Chorley. However, they have not set the world alight at the lower leagues yet. Whilst the potential may exist there, it may be a riskier appointment than either of the former two candidates and patience may be a little thinner than with either of the former two.

Mick McCarthy

He has plenty of experience at both Championship and Premier League level. The Irishman definitely knows how to get his sides promoted. The problem lies with keeping them there. Is that an element Rovers should be focusing on right now? Probably not. He is definitely his own man and would have the squad and supporters behind him from the get go. Logically he has to be one of the first people interviewed but the key word used is “logic”.

Judan Ali

As the days pass, more weight is given to the possibility that the unknown quantity has the sort of profile Venkys have been dreaming of. His Indian roots could be a match made in heaven for them, but neither the supporters, nor the players would be convinced of his appointment being anything but a fantasy choice by the owners. It is unlikely that supporters would get behind his appointment and the pressure would be on the young coach from day one. He does not hold the sort of reputation that would off-set his lack of experience at any level.

Unknown quantity Judan Ali could have the right background to appeal to Venkys

Eric Black

Purely for the fact that he has been involved as a member of Kean’s backroom staff, Venkys would be advised to give the supporters a clean break and avoid appointing Black. It is time for a fresh page to be taken out and bringing someone from the outside would be highly recommended. Supporters would certainly remain skeptical of his appointment as it would be seen as more of the same from Venkys.

Alan Curbishley

Another “safe” choice like McCarthy. He would tick most of the boxes for Rovers but question marks remain over his motivation to return to management after 3 years out of the game.

Ian Holloway

Whilst he is more charismatic than the other two “safe” choices mentioned above, Holloway has a strong reputation in the game especially at Championship level. Question marks exist over his ability to offer a tactically astute side at the highest level but one thing that cannot be disputed is that he likes his teams to play an attractive style of football. Fans would be happy with his appointment and the players would fall in line too.

Keith Hill

Whilst he was not a legend at the club, his Rovers past is a crucial part of the overall package that Hill offers. He has lower-league experience and worked wonders at Rochdale. Currently at Barnsley, the gloss on a potential future at Rovers has worn off to a degree as he has a losing record at his current club.

Karl Robinson

Joined Rovers during Paul Ince’s time at the club but since has moved on to manage MK Dons where he put one past Kean’s Rovers earlier this season, but who hasnt? He is only 32 years old but has extensive experience in management considering his age. He may be an outsider for the job and supporters would probably be hoping for the best with someone like him but he should be in the same sort of boat as an option for Venkys as Shearer and Sherwood.

Other Candidates

The Lancashire Telegraph has largely been spot-on with its reporting of on-goings at the club in recent months and if their list of candidates is anything to go by then names like Ole Gunnar Solskjaer may also be in the reckoning. He’s currently managing Molde in Norway but has a contract that is winding down in a month. Moving back to the North West of England so close to Manchester United may also appeal to a man who would surely be dreaming of succeeding Sir Alex Ferguson. His reputation is held in high-regard both in England as well as in Europe. However, considering his growing reputation and Manchester United links, would Rovers want to approach a manager who may not want to be at the club after a couple of years if he’s successful?

Huddersfield manager Simon Grayson has not been linked with the job but should be on any final short-list that the club is drawing up

Henrik Larsson has also been linked but it is difficult to see that being anything other than speculation. One man who has not been linked to the job yet, but should be, is Simon Grayson. His Blackburn Rovers past means that supporters would get behind him from the out-set. Furthermore, he is probably the most successful ex-Rovers player who has tried his hand at management in the current era. He has currently taken a Jordan Rhodes-less Huddersfield side to near the top of the Championship and with his familiarity with Rhodes’ game it could prove doubly beneficial to approach Grayson. He has had a winning record at all 3 of the clubs he has managed winning almost half of the games he has been in-charge. If he is not on the Rovers short-list, he very well should be. Another name who has not been linked with the club is Brighton’s Gustavo Poyet. He got his club promoted and likes to play attractive football. His reputation in world football is up there due to his playing career and a bright future awaits the Uruguayan.

Conclusions

Whilst there is no candidate that stands out as the exceptional one, there are cases for most of the names that have been linked with the job. However, there are well defined reasons that should rule out some of the candidates from the out-set. If it was up to this writer to suggest a five-man shortlist then the names of Grayson, Sherwood, Solskjaer, Poyet and McCarthy would be on it, giving a fair balance in terms of the main factors that should be considered by the owners when it comes to appointing a permanent manager. It’s times like this when Rovers supporters were hoping the decision was being taken by John Williams, the club’s former Chairman.

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